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Core Value #3:
Organic as the most
sustainable way to grow

It probably happened to many of us at some point when we were children that we wanted to be bigger than we were or older than we were. This desire for instant growth happens very often in our lives and obviously in our business as well. It is a very common thing in today’s society… We want everything now.

Luckily (or unluckily), in many occasions we can get it (in most cases with money). However, there is something about the path, the doing and growing that when done organically becomes fixed, imprinted, rooted and more sustainable over time.

In online marketing, web development and, above all, in SEO, this maintains its meaning and, in fact, takes on a new dimension. Just as a tree grows stronger and healthier when it grows organically, so does our online business. While it may seem, at times, that advertising or a paid audience gives us a big boost, in terms of growth, this is a somewhat fictitious assessment.

I am not saying that paid advertising is a wrong marketing strategy, don’t get me wrong. In fact, it can indeed be a great boost to generate traffic and generate sales very quickly, almost immediately, even get loyal customers to our brand. What I am saying is that from the point of view of sustainable growth (that is, the one that is finally maintained in the long term), organic positioning forms links that take root and do not depend on the exclusive relationship of continuing to pay for advertising space.

These links then serve as support for our online business and, as they are maintained, watered and nurtured, they make it grow strong and healthy, multiplying it, thus increasingly paying off, requiring less and less maintenance and not needing to pay for advertising to continue growing. Paid positioning, on the other hand, does not usually have this effect and will generally require us to continue paying in order to continue appearing and generating traffic.

In this sense, an organically gained position is hard to beat. It is a score that we have earned by merit and that does not depend on the mere factor of having offered more. The growth we achieve organically remains, anchors, takes root and serves as a base to continue building, higher and higher (or wider and wider).

This is why I believe that organic is the most sustainable way to grow because it is the least resource-intensive in the long run and the most profitable. And this is why I think we should consider it within our marketing strategy from the beginning if we want our business to be as sustainable as possible over time.

To achieve a good organic positioning requires a good strategy and a good website. And that is why I believe that web development and SEO should go hand in hand, they should be part of a plan to be more effective and get good results in terms of conversion.

If you are interested in this approach I invite you to check out my holistic web development service that integrates your business purpose end-to-end with your website.

And if all this resonates with you, you value the importance of organic positioning in your online business and you would like to work hand in hand with a web developer specialized in SEO, please don’t hesitate to contact me.