About me
I’ve been a WordPress developer and strategic web consultant since 2017, helping businesses grow through websites that are thoughtfully built and designed to work.
Over the years, I’ve worked with brands and teams of all sizes to bring their ideas to life, overcome technical challenges, and build websites that truly move the needle.
What I’ve learned is that effective websites need more than just clean code and a good layout. They need strategic thinking and understanding of the bigger picture — from brand message to user flow, and how that all leads to results.
That’s why my approach is comprehensive by nature: combining solid development with strategic insight, always grounded in the specific context of each project.
I stay current in WordPress, web best practices, and digital strategy — but I stay rooted in what matters most: building with clarity, care, and purpose.
Behind my approach
I believe the web is a powerful space — not just for selling, but for bringing ideas to life. A well-crafted page, grounded in strategy, can become a quiet discovery point for someone who didn’t even know they were looking — and turn that moment into opportunity.
That’s why I gravitate toward working with businesses that value how they show up and the experience they create. Whether it’s a solo founder, a small team or a larger company, the goal is always the same: to build something that truly works.
Web development, content structure, and strategic visibility aren’t just technical tools — they’re levers for aligned, sustainable growth.
I originally hired Sam to help with some technological issues I had with my old website’s backend, and after a very generous consultation I decided to move forward with a whole new website from the ground up. Sam asked all the right questions to help me clarify my business’s actual online needs… Read more [+]
Matthew Human
Finca Vida Verde
Mission & Vision
Mission
To help businesses that understand the value of a strong online presence connect with the right audience through purposeful websites and strategic visibility — built to grow with them.
Vision
To contribute to a more thoughtful digital space — where brands show up with intention, connect meaningfully, and grow with integrity.
Core values
- Simplicity as the key to clear communication.
- Change is the only constant.
- Organic as the most sustainable way to grow.
- It’s not done until it’s right.
- Good for the world is a must.
- Talk less, do more.
- Time is the most precious thing.
- Looking for long-term relationships.
- Experience comes at a cost.
- When the right notes are played, music begins to flow.
If this resonates, I invite you to explore how I work —
and how we can build something that truly fits your business.
Want to talk about your website?
Let’s connect
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Let’s rock
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Please tell me about your project or business to understand how I can best help you