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Core Value #5:
Good for the world is a must

The world is a wonderful place, the life on our planet and its diversity is of a truly special beauty that so far as we know has not been found anywhere else in the universe. However, the times in which we live are not only complicated, but we are at a crucial moment in our existence and in life in general. Climate crisis, food crisis, invasions, wars, pandemics, recessions, hyperinflation… a truly apocalyptic and desolating panorama.

It is true that it is also a golden age, with free access to information, technology and convenience at our fingertips, many advances in rights issues, gender equality, front labeling laws, greater social awareness, among others. But to see this without seeing the mess we are leaving at the same time would be a bit like trying to cover the sun with a finger. Or rather, what good are all these things if in 100 years we are all (if we are lucky) living underground because the surface of the planet is no longer habitable.

Climate change alarms went off years ago, scientists warn that we have passed a point of no return, glaciers are melting to pieces day after day, there is a continent-sized pile of plastic floating in the ocean and we continue as if nothing had happened.

Many will say “yes, all that is very bad but what can I do” or “that is the responsibility of politicians and oil companies” or worse: “I prefer not to know”. If we were traveling on a train and someone tells us that in 10 km the train is going to derail and we are all going to die, would you prefer not to know? Or would you prefer to know and do the impossible to save yourself, to save as many people as possible, your family? Because that is what is happening in the world today, the alarm bells are already ringing and we are still sitting around talking and looking out the window.

We are at a point where I think if we are not part of the solution, we are part of the problem. It’s as simple as that. Not only that, but there is no time to waste.

I’m not saying let’s go, chain ourselves together and go on hunger strike at COP26 to be heard. I don’t think that will make a difference (although I take this opportunity to acknowledge the courage and sacrifice of so many brave activists). What I am saying is that everyone from their place of influence can and should be making a difference.

If you are a cook you could promote a more conscious and environmentally friendly food menu, if you work in a bank you could start promoting giving credits to socially responsible businesses, if you are a teacher or professor you could teach to become aware of these things and think of solutions for the new generations, if you work in a greengrocer’s you could start selling organic products and stop buying from monocultures and so on.

Recently, for example, a parachutist dropped 100 million seeds from the sky into the Amazon, seeking to reforest on a large scale. That is to say, everyone from their own place can put their grain of sand (or their 100 million seeds) and raise awareness so that more and more people do it. No need to be a politician or permaculture expert, or agronomist, nothing like that. What is needed is awareness, will and initiative.

I, for my part as a web developer, decided some time ago that “good for the world is a must” for the projects I join and that I will not work on projects whose sole intention is to make money without purpose, in my opinion, you cannot continue thinking like that.

We can no longer wait for others to do, much less delegate to politicians, to governments, the responsibility to do what must be done. We are the ones who must change our consumption, our way of living, our way of thinking, our way of relating to nature, of taking responsibility for the carbon footprint we ourselves generate, the plastic we throw away, the type of food we eat, the way we do business and the education we endorse for our children. We must stop being spectators and become protagonists of the life we want, of the world we want, otherwise, there won’t be much of a world left to want.

It is not only our responsibility but it is also the trend, and that makes conscious business more and more profitable. The world is changing, the demand is changing, the new generations are coming with a new mentality and if we don’t adapt, we will be the ones left out.

If you have a conscious business or you are thinking of starting one, please do not hesitate to contact me to work on your website from a holistic approach.

For me it will not be just another project, it will be a good way to do good in the world, to do our bit, an opportunity to generate a change and as such, I will give my all so that it has a winning strategy to succeed.