← About me > Core Values > Core Value #5 – Good for the world is a must

Good for the world is a must

We live on an extraordinary planet. The diversity, complexity, and beauty of life on Earth is unlike anything else in the known universe. But at the same time, we’re facing one of the most urgent and critical moments in our history.

Climate crisis, food insecurity, wars, pandemics, inflation, extinction… The global outlook is not just challenging—it’s alarming.

Progress can’t be an excuse

Yes, we’ve made significant progress. We live in an age of unprecedented access to information, technology, and global awareness. Conversations around human rights, gender equality, sustainability, and responsible business have advanced enormously.

But highlighting the good without acknowledging the damage we’re doing is a form of denial. What use is technological advancement if, in a few decades, we’re forced to live underground because the Earth’s surface has become uninhabitable?

The alarm bells are ringing

Scientists have been raising red flags for decades. Glaciers are melting faster every year. A plastic mass the size of a continent floats in the ocean. Ecosystems collapse while we carry on as if nothing’s wrong.

Many people respond with indifference or helplessness:

“What can I do?”
“It’s up to the politicians.”
“I’d rather not know.”

But imagine you’re on a train, and someone tells you that it’s going to derail in 10 kilometers. Would you rather stay ignorant—or take action?

That’s the situation we’re in. The warning signs are clear. And still, we keep looking out the window.

We can no longer be passive

I believe we’ve reached the point where if you’re not part of the solution, you’re part of the problem. And we no longer have time to waste.

That doesn’t mean everyone has to become a full-time activist or go on a hunger strike. What it means is that each of us, from wherever we are, can—and must—contribute.

Everyone has a role

Whether your sphere of influence is large or small, your actions matter.

• If you’re a chef, offer a menu that’s more sustainable and environmentally friendly.
• If you’re in finance, support businesses that make a positive impact.
• If you’re a teacher, educate students with an awareness of the challenges ahead.
• If you run a local store, avoid supporting harmful industrial monocultures.
• If you’re a creative, use your art to raise awareness and move people.

There are endless examples of people acting from their context. One that stood out to me recently: a skydiver who dropped 100 million seeds over the Amazon in an effort to support large-scale reforestation. You don’t have to be a policymaker or a climate scientist. What you need is awareness, intention, and initiative.

What I’ve decided

As a web developer, I’ve made a clear decision:
“Good for the world is a must” for every project I work on.

I won’t take part in projects whose sole purpose is profit without meaning. That way of thinking is outdated and, honestly, dangerous. The world can’t afford it anymore.

We can’t keep waiting for others to fix it. Change has to come from each of us: how we consume, how we live, how we relate to nature, how we raise children, how we do business, how we define success.

Purpose is no longer optional

The good news? This shift is already happening. Purpose-driven business models are not just more ethical—they’re often more profitable. New generations are demanding better. If we don’t adapt, we’ll simply be left behind.

If you’re building something meaningful, if your business or idea aims to leave a positive mark, I’d love to help you bring it online with intention and integrity.

For me, it’s never “just another website.” It’s a chance to contribute to something that matters—and I’ll give it everything I’ve got to help it thrive.

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