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Core Value #6:
Talk less, do more

Talking is one of the parameters by which the stage of a child’s early development is usually measured, so it is often very important for parents that the child talks from an early age and it is also often used as a point of comparison between one child and another according to their ages, as well as an early sign of premature intelligence in infants.

This is why it took me by surprise when in a talk with the principal of an alternative school, she mentioned the problem that it can be for children to talk too much for their age. This was something I had never heard before but the explanation made perfect sense to me and that is that it is important that the child can connect, at an early age, with both their emotions and their motor skills. Words are important as a means of communication but can also become an impediment to inner listening and doing.

This approach made a great impression on me. It reinforced intuitions I had before regarding the importance of silence and has generated new connections to knowledge I had before such as that the body’s muscles grow when they are in a resting state, between workouts, so it is just as important to exercise the muscle as to give it rest (in fact, some trainers call it “growth days” rather than “rest days”). I find this fascinating because intertwining the two insights, while the brain is not a muscle, it also requires training or exercise to grow and from what I have read, apparently silence can accelerate neuronal growth in our brain.

This has led me to think that we are a society that talks a lot and does little. I think we overvalue the ability to sell and undervalue the ability to do, to produce. Politicians and the electoral system, in general, are a perfect example of this. Undoubtedly, words are important, discussion, debate or exchange of ideas, marketing, are all important. But it is the actions that really make progress, it is in the “silence” that we grow and it is what really shows results.

“Speak only if your words are more beautiful than silence.”
There are several references to variants of this phrase from different thinkers that emanate this same idea. We must speak, yes, but no more than necessary, and we must choose our words correctly. But above all, we must do, we must speak by doing, we must let our actions speak for themselves. By doing we not only move forward but we connect with what we do and rethink it, sometimes we get it right and sometimes we get it wrong, but from this process we learn and evolve. Staying only in talking, only in discussing, often makes us waste more time and go around the same thing, without getting anywhere.

In online marketing in particular this takes on an important dimension because I think there is an erroneous focus on its function, and that is that it is not about selling but about communicating, about showing properly so that people understand what you want to get across. And when marketing in general takes on a greater dimension than the product itself, for me it is a problem. Because we are trying to provide the product with characteristics that it does not have and, in the end, we are wasting time. We waste a lot of time on this as humanity, instead of focusing on doing, on improving our products, on validating them, we waste time on improving our sales pitch, our slogan or our packaging.

I particularly, coming from the world of sales, when I internalized this concept I got a lot of inner peace because I do not try to sell anything, I am not interested in that, I am interested in adequately communicating what I have to offer so that whoever is on the other side can better understand if it is something that can be useful (because this is also something very personal and if we are deceiving, trying to sell at all costs, then we end up as we are, with lots of things we do not need, confused and disgusted, distrustful). We waste a lot of time in seeing if we can trust first and in demonstrating that we are trustworthy, without a doubt for me this is a symptom of today’s society and we could save a lot of time if we would concentrate more on doing than on selling.

That is why I try to focus on doing. I try not to base my recommendations to my clients on personal opinions but on generating the environments needed to accumulate statistics, analyze them and have results to show in order to make decisions based on data, on evidence and not waste so much time on meaningless speculations. Besides this, instead of constantly looking for how to improve a word, a phrase or how I can say something better, I try to dedicate my time to study, to keep up with the latest trends, to specialize more and more in my own thing, for me and for my clients. This means that when I speak, I speak with more confidence, from knowledge or experience. In the end, the more you do, the more you have to talk about and the more interesting is what you have to say.

I could go on and on with all this but I think the idea is clear and I don’t want to be redundant. Better to stop talking and start doing.

If you have a conscious business or a purposeful project that you want to carry out or that you want to enhance, please don’t hesitate to contact me, I’m ready to do.