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Talk less, do more

The value of silence in a culture of noise

Early Childhood and the Value of Silence

One of the most common ways to measure a child’s early development is through their ability to speak. For many parents, having a child who talks early is a sign of intelligence or advanced development, often used as a point of comparison between children of the same age.

That’s why I was surprised during a conversation with the principal of an alternative school when she mentioned that speaking too much at an early age can actually be a problem. I had never heard that before, but her explanation made perfect sense: language, while a powerful tool for communication, can sometimes become a barrier to self-awareness and embodiment.

Children need to connect not only with ideas but also with emotions and motor skills. In that context, excessive talking might distance them from what they feel or from the experience of simply doing.

Silence as a Space for Growth

This idea deeply resonated with me. It confirmed a long-held intuition I’ve had about the importance of silence and helped me connect concepts from different areas of knowledge. For instance, in physical training, muscles don’t grow while exercising — they grow during rest. Some coaches even call those periods “growth days” instead of “rest days.”

Similarly, while the brain isn’t a muscle, research suggests that silence may promote neural growth. This is fascinating to me. Just as the body requires rest to regenerate and grow, the mind also seems to need silence — empty space — to process, integrate, and strengthen.

A Culture of Talk, a Lack of Action

This realization made me reflect on how society operates. We live in a culture that talks a lot but does very little. We overvalue the ability to sell and undervalue the ability to create, to build, to produce. Politics is a prime example — endless talking, debating, promising — but little actual doing.

This doesn’t mean words aren’t important. They are. Debate, dialogue, marketing — these are necessary. But it’s action that drives real progress. It’s in the silence, in the doing, where we grow and where real change happens.

There’s a quote I’ve always liked, often attributed in different forms to various thinkers:
“Speak only if your words are more beautiful than silence.”
We should speak, yes, but not more than necessary — and we should choose our words carefully. Most importantly, we should let our actions speak for us.

The Marketing Trap: Selling Over Doing

This principle is especially relevant in marketing. Too often, marketing becomes focused on selling rather than on genuinely listening, reflecting, and communicating with clarity. But marketing shouldn’t just be about finding better ways to talk — it should also be about learning how to listen. Listening to our customers, yes, but also observing the world, contemplating the problems we want to solve, and investing our time in improving what we offer. Not to package it better, but to make it better. Because ultimately, marketing should serve the product, not replace it.

When marketing becomes more important than the product, there’s a disconnect. We try to give things qualities they don’t actually have, wasting time and energy dressing them up instead of improving them. As a result, people become skeptical, distrustful, and overwhelmed by empty promises.

Coming from a sales background, internalizing this shift brought me a lot of inner peace. I stopped trying to sell at all costs. Now, I try not to focus only on how to explain what I offer more effectively. Instead, I focus on listening more, reflecting more, improving more. I want to make sure that what I offer is genuinely useful — not just because I say it is, but because it actually helps solve real problems. In the end, trust is built not just through transparency in communication, but through the quiet, consistent work of creating real value.

From Opinions to Evidence

That’s why I try to root my work in action and evidence rather than in opinion or endless discussion. Instead of spending time speculating or debating what might work, I focus on creating real conditions to observe, test, and learn — so that decisions are based on results, not just talk.

I’ve realized that great communication starts with substance. That’s why I’ve shifted my focus from perfecting how things are said to improving what’s actually being done — because when the foundation is strong, the message speaks for itself.

A Final Word — Then Back to Work

I could go on, but that would defeat the point. I believe the core message is clear:
Talk less. Do more.

If you have a business or a project you’d like to bring to life — or take to the next level — feel free to reach out. I’m ready to do.