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Core Value #8:
Looking for long-term relationships

As a kid, I loved going to the ocean.

Although I didn’t surf with a board, my dad taught me how to surf waves with my own body and I could spend all day surfing wave after wave.

When I was older, around the age of 16, I had my first diving experience.

This activity was a great revelation for me.

I had been going to the sea for many years and enjoying its waves but I had never been in its depths.

In those dives I could see all kinds of marine life, as I went into the depths of the ocean, it seemed that I was entering a different world, a different universe, a living feast of beings with which we rarely have contact (except served on a plate unfortunately) and of which we know so little.

These two experiences (surfing and diving) helped me to understand, many years later, the difference between a superficial journey and a deep dive, in different areas of life.

For example, in social relationships, one may have many acquaintances, with whom one shares a few laughs from time to time, you greet when you cross paths with them, ask how they are, talk about the weather or a specific event; and this process can be repeated over and over again almost identically between one acquaintance and another without ever going any further.

But everything changes when it is a friend, with a friend you go much deeper, you share not only kind smiles but also deep laughter, sadness, silences (which are not uncomfortable) and you know a lot about them, you know them, you know how they think and you can put yourself in their place. That is deep, that is complex, that is unique. And the deeper it is, the more complex and the more unique it tends to be.

It’s the same with romantic relationships. One can browse apps like Tinder and date tons of people. But choosing one of those people and getting to know them deeply, knowing what they like and what they don’t like, knowing their history, their family, their friends, their dreams, their vulnerabilities, their secrets, is something very different and infinitely more enriching.

And I’m not saying that surfing waves isn’t fun (in fact, it can be a lot more fun than diving). What I mean is that diving the depths of the ocean takes on another dimension.

And so it is with ourselves.

We can go our whole lives without connecting with our dreams, our fears, our emotions, and still feel good (at least on the surface).

But exploring ourselves is a journey that gives another dimension to our life experience and a new sense of life.

It is in those depths that we can experience the deepest emotions and revelations, that we can connect with dimensions that transcend matter and lift us to a subconscious, astral, spiritual level, or whatever you want to call it.

In this sense, the way the web is arranged today is an invitation to superficial navigation, in fact, we surf the web as we do with waves: Passing from one content to another without going too deep, without knowing too much.

But the possibility of going deeper is there and the decision is ours.

It is in this line of thinking that I try to think about my business and that of my clients: Although there may be specific needs to cover at a given moment, I always try to create relationships and look for clients that I can accompany in the long term, with whom I can go deeper.

This is the way of working that I consider optimal. Less time is wasted on presentation, introduction, explanation and much more efficiency is gained.

As I get to know my clients better, I can think of more specific, efficient and complete solutions for their business and follow their growth more closely.

Therefore, I seek to establish deep relationships with my clients and not just stay with this way of working that is generated in many freelancing platforms where one can go from “gig” to “gig” without ever really delving into any of them.

Of course, to build a long-term relationship it is necessary to have some things in common, share the same “codes”, have dreams and goals in common, and thus be able to accompany each other both from the knowledge and from the heart.

If you have a conscious business or purpose-driven project that you want to carry out or that you want to improve and you think we share the same values, I invite you to write me to get in touch.